The programme which was open to existing and potential agribusiness investors in Africa was organised by Belgium-based European Marketing Research Commission (EMRC). The aim, according to the organisers, was firstly to share Israel’s expertise in agriculture, agribusiness, livestock, training and agricultural research, as well as to establish partnerships between public and private African and Israeli entities. Field visits were carried out to sophisticated greenhouses, companies specialising in biotechnology, drip irrigation, seeds and other agricultural inputs, fruits and vegetables packaging, dairy farms and aquaculture.
According to Idit Miller, vice president and managing director, European Marketing Research Commission (EMRC), working sessions were organised to present key projects realised by leading Israeli companies in Africa. Business meetings were organised according to participants’ projects and activities.
Miller further stated that the mission enjoyed the support of Israeli Ministry of Foreign Affairs – Department of International Cooperation (MASHAV), Centre for International Agricultural Development (CINADCO), and the Institute of Export and International Cooperation of Israel, as well as private companies.