This forum followed module 9, beginning with the need for and impact of ICT in agricultural marketing from the perspectives of producers, consumers, and traders. It continues to look at mobile phones as a marketing tool; evidence that ICT is changing logistics and transaction costs; the use of ICTs for market research (both for acquiring immediate market information and acquiring market intelligence over time); and the use of ICT to make input supply and use more effective.
The World Bank and the e-Agriculture Community are collaborating in a series of online forums to further develop resources for the recently launched “ICT in Agriculture” Sourcebook (www.ictinagriculture.org).
These discussion forums, available to all e-Agriculture community members, will be vehicles to inform the World Bank of other projects/programmes that e-Agriculture members are carrying out and that could complement the research of the World Bank.
The ICT in Agriculture Sourcebook offers practical examples and case studies from around the world. A compilation of modules related to 14 agricultural subsectors, each module covers the challenges, lessons learned, and enabling factors associated with using ICT to improve smallholder livelihoods. Its aim is to support development practitioners in exploring the use of or designing, implementing, and investing in ICT enabled agriculture interventions.
Resources and the forum archives for these discussions are brought together in one convenient location.
A first discussion is ending today about Strengthening Agricultural Marketing with ICT
5-16 December 2011