The data also demonstrate that such uptake of technologies can be even greater when innovative use of other ICTs, such as mobile phones and the Internet, is combined with the radio broadcasts. We call the methodology we designed and tested a Participatory Radio Campaign (PRC).
What Farm Radio International has learned from the AFRRI project can benefit other development communication initiatives. They have produced three reports that describe in detail what they did, how they did it, and what they learned. They are about Participatory Radio Campaigns, radio-based Market Information Services, and how new ICTs can make radio stronger.